Shaded By Jade Cosmetics was created by Jade Guy In 2014. Jade started her cosmetic business at 17, driven by her obsession for lipgloss at age 3. Having her own lipgloss brand has always been a dream. When Jade initially started her line she started with 3 glosses. Since then she now offers a variety of beauty products and homemade all natural skincare. All products are cruelty free and vegan. Jades ultimate goal is to inspire other young women to chase their dreams and to feel connected to her through her products.